Is Generation Z, the generation born from 1997-2012, lacking when it comes to
their insurance knowledge and coverage?
A survey from the National Association of Insurance Commissioners found that 21%
of Gen Z adults have renters insurance, while 35% of them carry cellphone
protection plans.
Furthermore, the survey found that over half of the respondents feel
overwhelmed when it comes to engaging with insurance, and roughly a quarter had
difficulty identifying insurance terms like “deductible” and “copay.”
Other areas were more promising. Among Gen Z adults, 61% pay for
their health insurance, while 49% carry automobile coverage.
While it can be a bit easy to chide Gen Z for putting their phones ahead of their
insurance, this generation is facing a large degree of economic uncertainty and
instability. Phone protection plans are relatively inexpensive compared to other
financial burdens that Gen Z faces.
They are facing a housing and renters market that has spiked dramatically in
cost since the pandemic: wages also have stagnated. While past generations like
millennials and Gen X are also affected by present economic downturns, Gen Z is
disproportionately burdened by them.
Gen Z and these other generations are facing an uphill battle: in the day-to-day
struggle to survive, they may not have the time or means to sit down and have a
conversation about insurance.
However, alongside the release of the survey, a statement was issued by NAIC
president and Connecticut Insurance Commissioner Andrew N. Mais. He
emphasized the importance of using state and federal insurance resources for Gen
Z to at least get a foot in the door of the insurance marketplace.
Renters insurance, health insurance and auto coverage are vital protections to have
in adulthood; your insurance agent can play a crucial role in making sure that you
can protect the things that matter most.